Effective Date: May 15, 2026
Valora Carys Felicity LLC (VCF LLC), operating under the brand VCF Ritual (“VCF Ritual,” “Company,” “we,” “our,” or “us”), values your privacy and is committed to protecting your personal information.
This Privacy Policy describes how we collect, use, disclose, store, and otherwise process personal information when you access or use our website, products, services, communications, and related online platforms (collectively, the “Services”).
This Privacy Policy is intended to comply with applicable United States privacy and consumer protection laws, including, where applicable, the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”).
By accessing or using the Services, you acknowledge that you have read, understood, and agreed to the practices described in this Privacy Policy.
1. Information We Collect
We may collect information directly from you, automatically through your interaction with the Services, or from third-party service providers and partners.
The categories of personal information we may collect include:
- Full name
- Billing address
- Shipping address
- Email address
- Telephone number
- Payment and transaction information
- Purchase and order history
- Customer service communications
- IP address
- Browser type and device identifiers
- Website interaction data
- Cookies, pixels, and similar tracking technologies
- Marketing and advertising engagement information
Certain information may be considered “personal information” or “sensitive personal information” under applicable law.
2. How We Use Personal Information
We may use personal information for legitimate business and commercial purposes, including to:
Protect the rights, property, safety, and integrity of VCF Ritual, our customers, and third parties
Process, fulfill, and manage orders
Provide customer service and support
Process payments and prevent fraudulent transactions
Improve website functionality, performance, and user experience
Conduct analytics, research, and business operations
Personalize content, advertising, and marketing activities
Send transactional, promotional, or marketing communications
Detect security incidents and protect against malicious activity
Comply with legal obligations and regulatory requirements
Enforce our Terms of Service and other policies
3. Cookies and Tracking Technologies
VCF Ritual may use cookies, pixels, web beacons, analytics tools, and similar technologies to:
- Operate and improve the Services
- Analyze website traffic and usage patterns
- Personalize user experiences
- Support advertising and remarketing activities
- Prevent fraud and unauthorized activity
You may control or disable cookies through your browser settings. Please note that certain website features may not function properly if cookies are disabled.
4. How We Share Information
We may disclose personal information to trusted third parties and service providers that assist us in operating our business, including:
- Payment processors
- Shipping and fulfillment providers
- Website hosting providers
- Cloud storage providers
- Analytics and advertising partners
- Fraud prevention and cybersecurity vendors
- Professional advisors, accountants, auditors, and legal counsel
We may also disclose personal information:
- To comply with applicable laws, regulations, subpoenas, or legal processes
- To protect the rights, safety, and property of VCF Ritual or others
- In connection with a merger, acquisition, restructuring, financing, or sale of assets
- With your consent or at your direction
VCF Ritual does not sell personal information for monetary compensation.
However, certain advertising or analytics activities may be considered “sharing” under California law.
5. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you may have certain rights under the California Consumer Privacy Act (“CCPA”) and California Privacy Rights Act (“CPRA”), subject to applicable exceptions and limitations.
These rights may include:
- The right to know what personal information we collect and disclose
- The right to access personal information
- The right to request deletion of personal information
- The right to request correction of inaccurate personal information
- The right to opt out of certain sharing or advertising activities
- The right to limit the use of sensitive personal information
- The right not to receive discriminatory treatment for exercising privacy rights
Requests may be submitted by contacting:
We may require identity verification before processing certain requests.
California residents may also designate an authorized agent to submit requests on their behalf, subject to applicable verification requirements.
6. Data Retention
We retain personal information for as long as reasonably necessary to:
- Fulfill the purposes described in this Privacy Policy
- Comply with legal, tax, accounting, or regulatory obligations
- Resolve disputes
- Enforce agreements and policies
Retention periods may vary depending on the nature of the information and applicable legal requirements.
7. Data Security
VCF Ritual implements commercially reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, misuse, alteration, or destruction.
However, no method of electronic transmission, storage, or internet communication can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security.
8. Children’s Privacy
The Services are not directed to children under the age of 13.
VCF Ritual does not knowingly collect personal information from children under 13 years of age. If we become aware that personal information has been collected from a child under 13, we may take appropriate steps to delete such information.
9. Third-Party Services and Links
The Services may contain links to third-party websites, platforms, or services that are not owned or controlled by VCF Ritual.
We are not responsible for the privacy, security, or content practices of third parties. Users should review the privacy policies of those third-party services independently.
10. International Users
The Services are operated from the United States.
If you access the Services from outside the United States, you acknowledge that your information may be transferred to, stored, and processed in the United States and other jurisdictions where privacy laws may differ from those in your country of residence.
11. Changes to This Privacy Policy
VCF Ritual reserves the right to modify, revise, or update this Privacy Policy at any time, in our sole discretion.
Changes will become effective upon posting the updated Privacy Policy on the website, unless otherwise required by law.
Your continued use of the Services following any updates constitutes acceptance of the revised Privacy Policy.
12. Contact Information
Valora Carys Felicity LLC (VCF LLC)
30 N Gould St Ste N
Sheridan, WY 82801
United States
Email: [email protected]
Website: www.vcfritual.com